This project is our brainchild. And as proud new parents, we've been looking for an appellation to call our creation.
But instead of baby naming sites, we were going through thesauri, dictionaries, and domain-name registration sites to come up with a name.
And after today's session, the team has agreed on what Sara and I came up with - NYCDatawell.
It works on so many levels - our design echoes the outlines of an oil well ("Data is the New Oil!"), or as a water well ("River of Data"), as a verb - "to rise to the surface", or as an adverb - "I'm well, thank you!"
And of course, having the domain name available also helps :)